Overall Ranking/Score: #1b
ZenBusiness is revolutionizing the business formation market with their innovative pricing structure. They have two very different pricing options. First, is the a la carte service menu where you select and pay for only the services you want. The a la carte model starts at $0. The second option is a three-tiered monthly subscription model ($10/month; $30/month or $60/month).
You can get an LLC through ZenBusiness for FREE! You only have to pay the hard costs charged by the state. You can add extra services as needed, but you only pay for what you need. See below for the a la carte services menu and the monthly subscription rates.
The monthly packages can be summarized as follows:
Free: Preparation and filing of formation documents with the state.
Starter ($10/mo): The free stuff + registered agent services.
Pro ($30/mo): Starter package + a worry-free guarantee (more on this neat feature below).
Premium ($60/mo): Pro package + expedited filing; bookkeeping and tax prep services.
The ZenBusiness processing times (not the state’s filing times) depend on the package you choose:
Free: Standard/5-7 days
Starter: Standard/3-5 days
Pro: Expedited/72 hours
Premium: Rush/24 hours
If you do not choose the Pro or Premium Packages (which include 72 hour or 24 hour processing respectively) you can always add 24 hour service for $100 or 72 hour service for $50 at checkout.
Ease of Use
One of the best features of ZenBusiness is the ease of use. The online order form is intuitive and self populating based on previous answers.
ZenBusiness Reviews and Testimonials
ZenBusiness has an “excellent” rating from TrustPilot. 85% of their 177 trustpilot reviews are 5 star. The most impressive part is that they respond to and address all negative reviews!
Neat Feature #1: Worry-Free Guarantee
ZenBusiness manages key filings with the state and guarantees the business remains in good standing. This feature is not included in the Starter ($10/mo) package nor does it include any filing fees or other charges paid to the state. With the Worry Free Guarantee, ZenBusiness takes care of all of your reporting for you and stays on top of deadlines so you know you’re in compliance 100% of the time. If for some reason you miss a deadline or forget to complete your annual report, they’ll even cover the costs and outline a detailed action plan for you to regain a good standing.
Neat Feature #2: Business Address Anonymity
This feature prevents your home or business address from becoming public. This feature is not included in the Starter ($10/mo) package.
Neat Feature #3: Business Bank Account*
ZenBusiness can open a business bank account with Radius Bank for you.
Neat Feature #4: Monthly Accounting Services & Support*
Monthly accounting services & CPA chat support for closing monthly financial statements and bank reconciliations. This service appears to be limited to 10 transactions a month.
Neat Feature #5: Business Tax Prep and Filing*
A licensed CPA prepares, reviews and files the year-end taxes for your business.
*Neat features 3, 4, & 5 are automatically included in the Premium ($60/mo) package only. You can also add these features to a lesser package within your dashboard.
Focus on Business Formations
ZenBusiness focuses on business formations and keeping your business in compliance. For us, this is a positive as we prefer the business be created by formation specialist rather than a legal form preparer.
Two out of the five founders had high level experience with HomeAway. Ross Buhrdorf was the founding CTO of HomeAway and Shanaz Hemmati was the Global VP of Information Systems for HomeAway.
Customer Support is mainly provided via online chat. Customers can also call 512-237-7349 during regular business hours (Mon-Fri, 8am-6pm CST)
ZenBusiness is not BBB accredited.
In Business Since
ZenBusiness is a newcomer to the business formation industry. Their start date was January 1, 2018 according to the BBB website.
The biggest negative we uncovered is the length of time it takes to create your business via the free package. The limitations on the monthly CPA services is another negative, but we understand limits are necessary due to the attractive cost. Lastly, ZenBusiness does not offer a Company Book/Kit. A Company Kit (a glorified binder) is a relic of the past, but if you are one of the few that still wants a special binder to keep the formation paperwork, you’ll have to source one yourself.
ZenBusiness is a great choice for new business owners that desire support after formation. They are dedicated to exceeding customer’s expectations as evidenced by their responsiveness to their client reviews. We hope to see the free package processing times go down.