Overall Ranking/Score: #1b
ZenBusiness is revolutionizing the business formation market with their subscription based pricing structure ($99/year; $149/year or $249/year).
The three subscription packages can be summarized as follows:
Free: Preparation and filing of formation documents with the state.
Starter ($49 + $99/yr after 1st year): Preparation and filing of formation documents with the state; Operating Agreement + registered agent services.
Pro ($149/yr): Starter package + a worry-free guarantee (more on this neat feature below) and expedited filing.
Premium ($249/yr): Pro package + rush filing; domain, business website and business email.
The ZenBusiness processing times (not the state’s filing times) depend on the package you choose:
Free: 1-2 Weeks
Starter: Standard 3-5 Business Days
Pro: Expedited/72 hours
Premium: Rush/24 hours
If you do not choose the Pro or Premium Packages (which include 72 hour or 24 hour processing respectively) you can always add 24 hour service for $100 or 72 hour service for $50 at checkout.
Ease of Use
One of the best features of ZenBusiness is the ease of use. The online order form is intuitive and self populating based on previous answers.
ZenBusiness Reviews and Testimonials
ZenBusiness has an “excellent” rating from TrustPilot. 86% of their 647 trustpilot reviews are 5 star. The most impressive part is that they respond to and address negative reviews!
Neat Feature #1: Worry-Free Guarantee
ZenBusiness manages key filings with the state and guarantees the business remains in good standing. This feature is not included in the Starter ($10/mo) package nor does it include any filing fees or other charges paid to the state. With the Worry Free Guarantee, ZenBusiness takes care of all of your reporting for you and stays on top of deadlines so you know you’re in compliance 100% of the time. If for some reason you miss a deadline or forget to complete your annual report, they’ll even cover the costs and outline a detailed action plan for you to regain a good standing.
Neat Feature #2: Business Address Anonymity
This feature prevents your home or business address from becoming public. This feature is not included in the Starter ($10/mo) package.
Neat Feature #3: Business Bank Account*
ZenBusiness can open a business bank account with Radius Bank for you.
Neat Feature #4: Monthly Accounting Services & Support*
Monthly accounting services & CPA chat support for closing monthly financial statements and bank reconciliations. This service appears to be limited to 10 transactions a month.
Neat Feature #5: Business Tax Prep and Filing*
A licensed CPA prepares, reviews and files the year-end taxes for your business.
Focus on Business Formations
ZenBusiness focuses on business formations and keeping your business in compliance. For us, this is a positive as we prefer the business be created by formation specialist rather than a legal form preparer.
Two out of the five founders had high level experience with HomeAway. Ross Buhrdorf was the founding CTO of HomeAway and Shanaz Hemmati was the Global VP of Information Systems for HomeAway.
Customer Support is mainly provided via online chat. Customers can also call 512-237-7349 during regular business hours (Mon-Fri, 8am-6pm CST)
ZenBusiness is not BBB accredited.
In Business Since
ZenBusiness is a newcomer to the business formation industry. Their start date was January 1, 2018 according to the BBB website.
The biggest negatives we uncovered are (1) the recurring fee structure and (2) the length of time it takes to create your business via the starter package. Lastly, ZenBusiness does not offer a Company Book/Kit. A Company Kit (a glorified binder) is a relic of the past, but if you are one of the few that still wants a special binder to keep the formation paperwork, you’ll have to source one yourself.
ZenBusiness is a great choice for new business owners that desire support after formation. They are dedicated to exceeding customer’s expectations as evidenced by their responsiveness to their client reviews.