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Review of

Overall Ranking/Score: is a major player in the business formation game. Our in-depth review can be read below. In addition, you can compare the 5 best online business incorporation and business formation websites.

Price’s pricing ranges from $79 for The “Starter” package, their most basic package, to $699 for “The Works” (The Works and Essentials pricing will vary a little depending on the state). If you come from our website to theirs, you will get $25 off their standard prices. Like all business formation websites, their prices do not include state filing fees. The $99 base price is comparable to base packages of most of their national competitors. Their $399 Essentials Package gives you several packaged extras at a better value. Of course, this makes “The Works” (’s high-end package) seem excessively high — however, that package provides access to personal Business Coaching, which is a big differentiator. We’ll get into that more below.

Full Pricing Details

Ease of Use is a nicely organized, easy-to-use website. We like the clean, simple design, and the fact that it’s easy to see where to click to find the information you need. The process of placing your order is also simple and easy.

Neat Feature # 1: Business Coaching

We haven’t seen this feature offered on other websites, and it sounds interesting. For $395 (or included as part of The Works), you get full access to an experienced business coach. This includes a one-hour consultation, followed by unlimited phone and email support. It looks like’s business coaching is mostly focused on compliance support. This “friendly, knowledgeable professional” service could be useful to those of you needing a little hands on support.

Neat Feature # 2: Business Formation Wizard’s Business Formation Wizard makes it easier to decide which type of company to form by asking you seven simple questions, and then making a recommendation on the ideal business type, based on your answers. The feature is free, and easy to use — and it could save you some time.

Neat Feature # 3: Free Corporate Name Check

Selecting a company name is important to set your new business apart. That’s why we like’s free Corporate Name Check feature. Even if you’re not ready to purchase their services, they will conduct a free search of state records to see if the name you desire is available. If it is, they will reserve it for you, preventing other companies from registering businesses under the same name.

Neat Feature # 4: $50,000 Corporate Veil Guarantee®

If you let serve as your Registered Agent, you will receive a $50,000 Corporate Veil Guarantee®. If a judgment against your business pierces your corporate veil and you’re held personally liable, they’ll reimburse up to $50,000 in legal defense fees. The Corporate Veil Guarantee is not available to residents of North Carolina. This is a great feature, but the devil is in the details. You can read the terms of this Guarantee here.

Neat Feature # 5: Compliance Watch®

If you let serve as your Registered Agent, you will receive a free tool know as Compliance Watch®, an innovative online business compliance tool that helps keep you in good standing. Features include:

  • Alerts when your essential compliance filings are due;
  • Unlimited, secure online document storage;
  • A to-do list that keeps your business on track;
  • A business profile that puts your vital company information in one place;
  • Easy online payments and order status tracking.

Customer Support

Customer support is available by phone, email or chat. Phone support is often the most convenient way to get your questions answered, and has broader hours than most competitors (M-F: 8:00 a.m. to 8:00 p.m. ET). This can be a big deal when you are looking for support outside of regular business hours.

Attorney Support is owned by The Company Corporation, which does not offer legal or financial advice. Attorney support is not included with any package.

State Specific Info

You can start a business in any state with

Business Formation Specialty focuses exclusively on small business support. As of the date of this review, they have helped customers form more than 750,000 corporations or LLCs.

BBB Accredited has been a BBB Accredited business since April 1, 1978. It has an A+ rating.


Unlike many competitors, does not advertise a satisfaction guarantee on its website. However, it does offer a $50,000 Corporate Veil Guarantee, which is unique.

To qualify for the guarantee, you must use the company’s services to create your new business and hire them to serve as the registered agent and follow their guidelines. Then, if a judgment against your business pierces the corporate veil and you’re held personally liable, they will reimburse up to $50,000 of your legal defense fees. This sounds like a good safeguard. However, in order to receive this reimbursement, your company would have to prove that you adhered to all the required guidelines in the guarantee. Of course, following those guidelines alone would likely be enough to keep your corporate veil intact, with or without the guarantee.

Other Business Related Services

Beyond creating a corporation or LLC, also provides Registered Agent Services, business coaching and compliance services.

In Business Since’s parent company, The Company Corporation, has been around since 1919, according to the company’s website. It’s unclear how long has existed, but it looks like the parent company is very well established.

Security is tested and certified secure by McAfee Secure, one of the world’s leading security and technology providers. It holds a valid SSL certificate, meaning your private information is protected.

Conclusion’s BBB ranking, ease of use, clean website, length of time in business and neat features (described above) caused us to rank them as one of the best business formation services.